Choice Trailer Manufacturing, LTD. is a privately-held, family-owned trailer manufacturer based in Katy, Texas.
Long before Choice Trailer Manufacturing, LTD became recognized for rugged, purpose-built heavy-haul solutions, our identity was shaped in one of the toughest proving grounds in the world: the oil field. Our early years were spent building lowboys capable of hauling drilling rigs into remote Texas leases—a place where equipment failure isn’t an inconvenience, it’s a mission-stopper.
In the early 1980s, founder Enrique Zanelli, recently out of the U.S. Navy, started a small equipment business in Houston. His mechanical instincts, leadership, and curiosity soon led him toward trailer design and fabrication. As a user-manufacturer, Enrique hauled alongside operators, watched the realities of job sites, and learned firsthand what the field demanded: strength, durability, serviceability, and absolute reliability.
As oil-and-gas operations expanded across Latin America and later into Europe, the demand for custom heavy-haul solutions grew. Choice Trailers stepped into that gap—designing and building equipment engineered specifically for drilling, completions, well service, pipeline construction, mining, and extreme-environment transport.
Durability, grit, and field-tested performance quickly became the Choice reputation. Our heritage was built by being in the field, understanding the work, and building trailers that simply do not quit.
Our history in oil & gas taught us one thing above all: quality isn’t optional—it’s survival. That mindset drives every part of our manufacturing process today.
At Choice, quality control is not a single checkpoint. It is an end-to-end discipline built into our culture, our workflow, and our identity. We build equipment for demanding customers who operate in high-risk, high-load, extreme environments. Because of that, our trailers aren’t just manufactured they’re verified, validated, and proven before they ever reach the field.
This documentation ensures complete transparency and provides confidence to operators and fleet managers who depend on equipment in critical operations.
Founded in 2002, the mission of our organization is to provide customers the flexibility of customization throughout our broad range of durable and rugged heavy-haul transportation lowbed and chassis trailers.
Today, Choice Trailers provides heavy-haul solutions domestically and internationally to the construction, oilfield, military, mining, and other specialized transportation industries.
